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Marketing Automation For Dummies by Mathew Sweezey

Marketing Automation For Dummies Mathew Sweezey ebook
Page: 312
Format: pdf
Publisher: Wiley
ISBN: 9781118772225

Aug 29, 2013 - Mathew Sweezey, head of B2B Marketing Thought Leadership for Salesforce.com and author of “Marketing Automation for Dummies”, is a man of many hobbies – and marketing is no exception. Apr 16, 2014 - Marketing automation is all about conversion-rate optimization. May 14, 2014 - Clever deployment of CRM and marketing automation software can work wonders when it comes to generating high quality leads. May 21, 2014 - Five useful tips for incorporating marketing automation into older recruiting strategies to keep them relevant and make them more effective. May 21, 2014 - This comprehensive report examined 17 offerings in the marketing automation platform space including those from IBM, Adobe, Salesforce and Oracle. 3 days ago - Why marketing automation installs fail (study) Leading marketing automation analyst David Raab surveyed 156 of them (with VentureBeat) to find out how it's going, including what went right — and what went wrong. May 27, 2014 - What is Marketing Automation? May 23, 2014 - General Management - Automation presents important opportunities for marketers. May 16, 2014 - Marketing automation may can be used to build warm and dynamic relationships. May 5, 2014 - I recently had a conversation with someone who is a recognized figure in the world of B2B Marketing Automation. Jul 30, 2004 - Where are companies failing to make the most out of marketing automation? May 25, 2014 - It's pretty obvious at this point, “marketing” automation isn't just for marketing – it's a tool for optimizing the path to revenue. Lead Generation is the path and their Marketing Automation system is the engine. May 7, 2014 - This is a brief intro to what lead scoring is and why you should do it. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Here's how to build campaigns that give your customers exactly what they are looking for. May 11, 2014 - CMO's are on a crusade to increase marketing contribution to revenue. If you are already using lead scoring, I suggest you read 5 Reasons You Need a Lead Score Refresh. Marketing automation is a blanket term used to describe software and processes that increase the amount of useful data companies have on customers and prospective customers. Apr 30, 2014 - Avoid these marketing automation mistakes or your business will suffer the consequences.